*This post first appeared on Pasties and Petticoats*
There is a test with jam samples in a supermarket. It says that when faced with too many choices, customers were ten times less likely to buy jam, because they were overwhelmed by their options. If you’re offered one of six, rather than one of twenty four, your much more likely to walk away with some jam.
This presents a bit of a problem when you’re planning a wedding – you’re faced not just with the massive, overwhelming selection of suppliers, but what if each of them also offer a completely personalised service?
I make bespoke wedding dresses, and it’s a point of pride to me that I can make you exactly what you want for your wedding day. I know this provides a lot of choice in comparison to buying off the peg and this can appear overwhelming, but don’t let this put you off. The benefits of bespoke are plentiful, just use these simple tips to help focus on what you want…
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What do you really NOT want?
If you don’t know what you want, tell me what you would do anything to avoid.
Some brides can’t think of anything worse than not being able to wear one of their comfy bras on their wedding day. Others tell me stories about weddings they went to where the bride couldn’t move, or dance, or eat, and want more than anything to be able to move and dance and eat on their wedding day. Sometimes what you don’t want is more abstract – perhaps you don’t want to blend in with all the brides you see on social media. This is a great starting point for your dress, and you can keep coming back to it if you get swept away in wedding madness.
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What do you want to be able to do in your dress?
It is so easy to have a clear idea of what you want and then be swept away by the fishtail or the massive train or the 7 tulle underskirts. But what looks amazing standing still in front of a fitting mirror might become a giant cramp in your wedding style when you’re trying to strip the willow (mostly Scottish brides), pick up your niece or do a wheelbarrow race (family traditions are weird). My advice is to think about the whole day, and what you’re really going to be comfortable, warm/cool and happy in. Most of us are not used to wearing big skirts and boned corsets for long periods of time, with the obvious exception of Shakespearean actresses, and would be much more comfortable in something less formal.
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How much do you really want to spend?
The wedding industry is a place where you really do get what you pay for. So one of the really crucial factors to decide before you start shopping for a dress is to decide how much you want to pay for your dress. If you don’t want to spend more than £1000, you probably won’t be able to afford to have a train. If you want to spend less on your dress than on your ring (like my sister), that will limit you again. It will be easy once you’re trying dresses on to try and eek up the budget- and maybe having the veil of your dreams IS more important than having a photo booth, but make sure you know where the contingency money is coming from before you commit to a dress.
I hope that gives you a bit more direction, not just with your dress but will all the aspects of your wedding. It might seem like you don’t know what you want, and it may be difficult to articulate, but you will already have a fairly good idea of what it is that you want. If in doubt, a really good idea is to pick supplier who’s work you like and trust them to do their job. Getting your photographer or dressmaker to recommend other suppliers is a great way of making sure the styles work together cohesively.
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